THERE'S HOPE
You Can CreateÂ
Career Clarity
When we don’t realize what business we are truly in, we work to fill our calendars, and schedule outward appearances of success; This may feel like what we see others’ achieve - streams of our music in the social media apps, likes on our social media pages, personal appearances, or gigs. The confusion builds with your personal frustration in being unable to recognize which path would take you forward, and have anxiety over how to have a flow of income in the present gig economy. Artists are so burnt out, frustrated and disillusioned, the feelings of anxiety mount, leading us to wonder if we should have listened to the naysayers by creating a "Plan B."
Learn the formulas to build your arts practice:
- Embed your values in your expression authentically.
- Finally get aligned and connected with YOUR audience.
- Remove the fog about your income, cash flow, and business structure, whether a freelancer or entrepreneur.
- Diversify your arts income, so you don’t have to worry about ups and downs in your work cycles.
- Get connected within a community to develop collaborations and a variety of thought partners.
SPEND SIX WEEKS WITH ME
In THE GROUNDED VOICE
training intensive,
you’ll finally learn how to take control of
your career outcomes.
ENROLL NOW
"Being guided through the trials and tribulations of being an artist by someone with such passion for what I do has been so amazing. Lenora is a successful innovator with real tried-and-true experience. You won't regret studying and taking on challenges with her on your team. You will gain a mentor, supporter, and friend for life in Dr. Lenora Hammonds. There is nobody better to learn how to gain your financial freedom from than someone who has done it, excelled, and continuing to thrive in this ever evolving economy. Instead of gate-keeping this information, she is ready to share it with you with the purist of intentions and love for artists. Don't hesitate on designing the future you want!"
- Adia L.
"Working with Dr. Hammonds has not only provided me vocal confidence but has empowered me to be more independent as a musician and an artist. She is a trailblazer in many ways. She empowers her students to reach heights that translate beyond vocal pedagogy. Truly a treasure!"
-Â Samantha W.
"I was always terrible with money! Working with Lenora's programs have taught me how to work smarter and stop living gig to gig."
- Susan S.
In The Next 6 Weeks, You Could…
- Coordinate income streams, organize your strategic tasks, and find out where you're leaving money on the table.
- Clarify how to maintain confidence and thrive when the customary work in our field ebbs and flows.
- Create from your authentic voice for maximum expression, attracting devoted audiences.
The right mindset can remove the barriers and will make all the difference in your career outcomes. We’ll cover it all in The Grounded Voice. You’ll finish this course with clarity around your career goals and a coherent work plan to make your goals a reality.
Every weekly live session is recorded for your convenience, plus you have lifetime access to the course and materials.
And, your course materials and resources are available on an app for ease and access!
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What's Included In
The Grounded Voice 6-wk intensive...
Week 1
What is a Grounded Voice and why does it matter?
Understanding the who and what of the business you're in.
In this first week we identify what it means to ground your voice (not to be confused with your instrument), and the process by which this awareness can be applied to your career goals, so you can zero in on what skills need enhancement. Introduction of the 5c’s Framework and overview of the resources available as a part of The Grounded Voice community will also be covered.
Live Session: April 23rd, 6 pm EST
- Introduce the 5c’s Framework
- Overview the resources available in The Grounded Voice Intensive.
- Discuss how the Grounded Voice community works.
You’ll finish this week with a daily routine to position yourself for success cycles aligned with your purpose.
Week 2
Freelancer or Entrepreneur;Â
Understanding the distinctions of arts business models.
In this second week we discuss Creatives’ first steps into business building. Whether you are just out of college with arts degree(s) in hand, at a midpoint in your arts career or looking to pivot to gain stability by adding income streams open to artists, the road toward those goals can be fuzzy. There is a false idea that artists must have a Plan B, when instead you need to know what business you're in and why, and the unique areas in which artists thrive. Freelancing is a solo journey, and success at this initial level can lead to adding more team members too early, or knowing what the signals are when your business expands. Entrepreneurs were once Freelancers. The skills needed by each are similar, but vastly different in the financial underpinnings. In this second week we unpack the difference between Freelancer and Entrepreneur and the pros and cons to each.
In this lesson, you’ll learn:
- How to cultivate opportunities and connections and the best way to secure a constant stream of work.
- Change the narrative about your access to funding to support to your work and projects.Â
- Which business model to choose and when to move to the next level, e.g. DBA, vs LLC vs. S Corp and more.
Live Session: April 30th, 6 pm EST
You’ll finish this week understanding the decisions you need to make to create a path to your career goals.
Week 3
Ain’t Nothing Going on But the Rent:
Financial Literacy for Artists.
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To gain cash flow in your arts business you must increase the opportunity to acquire, absorb, and apply some basic financial principles to your line of work. These principles will account for most of your fiscal health in your business, and without them you will continue to have ebbs and flows in your business.
- The different types of artist income
- How to diversify your revenue on autopilot.
- The best tax strategies for artists' income.
Live Session: May 7th, 6 pm EST
You’ll finish this week's lesson with your artist income plan for the next 5 years.
Week 4
No job is finished unless the paperwork is done.
Paperwork, business details, and legal conversations to support your work and career.
For many, the goal is to spend as little as possible on hiring legal or business consultants until they "make it" and it is obvious to hire a lawyer or other legal professionals. There are number of documents you need to have ready for various situations in your career. These include NDAs, Collaboration Agreements, Letter of Agreements, Gig Contracts, Music Licensing Agreements, 1099s vs W9s and more.
In this course, you’ll learn:
- When to hire a lawyer.
- Content Strategist, Publicist, Creative Director, Stylist; who to hire and when.
- Types of legal relationships necessary along your career.
Live Session: May 14th, 6 pm EST
You’ll finish this week with a and a step-by-step approach to create a one-page business plan and an understanding of necessary documents needed to facilitate that plan,Â
Week 5
The five-figure project launch.Â
Understanding how to assure consistent access to funding.
In this important conversation we walk through the various successful project launches and collaborations with real-life examples from my work, as well as that of my coaching clients.
Live Session: May 21st, 6 pm EST
- Funding models and resourcesÂ
- Grant Writing and RFPs.
- Using AI to effectively write your narratives, project descriptions and project outcomes.
You’ll finish this week with template to follow to fund your next project launch,Â
Week 6
Live Coaching & Masterclass
A wrap-up of the intensive with 1:1 and group coaching. Bring your burning questions.
We spend this last session with live problem-solving of program participants challenges. Get on the hot seat and be afforded career-changing coaching. Listen as Lenora demonstrates the application of the course concepts while coaching participants through persistent dilemmas. Q&A will follow.
Live Session: May 28th, 6 pm EST
 A special offer to continue working with Lenora one-on-one will be presented.
This 6-week intensive is for you if...
- You are an artist or creative with unpredictable income.
- You want to focus on Plan A with a clear strategy.
- You don’t earn a steady stream of income in at least one of your talent buckets.
- You want stability as an artist to support yourself and your family, or want to grow your family.
GET STARTED TODAY!
The Grounded Voice
6-wk intensive
3 payments
$145 for 3 months
Offered on full price only; After Early Bird Ends (after April 21st). Access to lifetime recordings after full payment.
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"Dr. Hammonds teaches not only from her mind but also from her heart. She trains a student's whole being rather than just training their voice, and her teaching includes counseling on combatting common barriers to success for many artists, such as self doubt and imposter syndrome. She understands what it takes to function as an artist in today's society and imparts the necessary skills and values into her students to serve as educators, writers, performers, and producers, as well as accomplished vocalists. "
- Anna B.
"Dr. Hammonds, hands down is one of the most prolific, qualified voices of our time, and I'm not meaning just the stage. Her ability to consistently inspire me through her words of wisdom, dedication to the beauty of the art form, and tenacity have consistently inspired me for years to be who I am--on and off the bandstand. She is truly an asset to any musician's career as a consult and navigator.
- Le'Andra M.
"After years of struggling with finding my voice, I can comfortably say that I now perform at a professional level."
- Elijah H.
“I can truly say that I have grown tremendously as an individual and as a musician since I have been both a student in Dr. Hammonds’ vocal studio and a fellow colleague. She seems to be teaching at every moment, even in the times when it is not intended. I know that God himself placed Professor Hammonds in my life with purpose and I am truly grateful for all of the wisdom she continues to share and the time she so graciously and tirelessly sacrifices in an effort to ensure the success of her students and the surrounding community."